About Us 2017-03-27T15:59:11+00:00

About Us

We are a group of dedicated insurance brokers who truly care. We don’t work for just one insurance company. We represent YOU and work with you to find the best coverage at the best price with one of the companies we represent. We take the time to review your requirements to ensure that you have the right coverage for your specific needs. We offer a wide range of both Personal Insurance and Business Insurance options. We are proud to say most of our new business growth comes to us via referrals and high praise from our valued customers. We are so committed to keeping a human voice in digital word that we have chosen to maintain a receptionist on staff and have resisted the implementation of individual voicemail. We value the trust you place in us and strive to meet your expectations.

We’ve been doing this for generations.

Generations Insurance is true to its name, carrying on a tradition started over 50 years ago, with some clients and their families going back as far as the 1920s. Our three founding partners, Vicki, Claire and Tracey, all worked with their fathers in smaller family-owned and operated brokerages before instigating a merger in 1999 to create Generations Insurance. While policies and technology have definitely evolved over the years, customer service has always remained our number one priority.

Your peace of mind is our policy.

We believe some traditions are worth keeping. That’s why we believe in offering a human connection in a digital world. At Generations, all of our representatives are committed to your individual needs and personalized service. We work for you, not the insurance companies. We promise to always take the time to explain every option to you, providing you with the best coverage possible at competitive prices.

Meet Our Team

Nanda Jirjodhan
Nanda JirjodhanPersonal Insurance Advisor
Known for her dedication to helping clients, Nanda has been part of the Generations team for nearly 20 years. She did her high school co-op program at Generations, earning her Brokers License along the way and is currently working towards her CIP (Chartered Insurance Professional) certificate. Nanda says her favourite things about working at Generations are the teamwork, loyalty, learning experience and the fact that “we form relationships with our clients.” Originally from Guyana, Nanda has lived in Toronto since 1990.
Tracey Long
Tracey LongFounding Partner, Personal Insurance Advisor
Known for being exceptionally detail oriented, Tracey’s clients often applaud her for being efficient. With nearly 30 years in the insurance industry, she worked at a family owned and operated brokerage becoming a founding partner of Generations in 1999. “I often learn something new each week.” She says when asked about her favourite part of the job. “We pride ourselves on superior customer service. It’s always our #1 priority.” Her commitment to learning won her the RIBO (Registered Insurance Brokers of Ontario) Chris J. Ward memorial award for outstanding achievement in 2005. A proud Torontonian, Tracey was born and raised in the city.
Claire Munro, CIP
Claire Munro, CIPFounding Partner, Personal Insurance Advisor
Known for her expertise in understanding condominium insurance policy, Claire is jokingly referred to as the “Condo Queen.” Before co-founding Generations in 1999, she worked with one of the “four founding fathers” of Generations from 1981 to 1999. Claire holds a CIP (Chartered Insurance Professional) certification and says the most valuable thing she’s learned while working at Generations is teamwork. She loves that her job keeps her “constantly learning” and that she can bring her pugs to work. Originally from England, Claire moved to Toronto at a young age and has lived here ever since.

Vicki Van Santen, CAIB
Vicki Van Santen, CAIBFounding Partner, Commercial Lines Accounts Manager & Insurance Advisor
Known for her ability to “de-mystify” the different types of coverage, Vicki has deep roots in insurance. Before co-founding Generations in 1999, she worked with one of the founding brokerages from 1989 to 1999. A graduate of the Canadian Accredited Insurance Broker designation programme (CAIB), she was also awarded the Top Student Award in Ontario in 2008. Vicki sees working in insurance as constant “negotiation and navigation” – negotiating for the best pricing and products and navigating the risks clients are exposed to and what is available to protect them. A Beaches/East End Toronto native, Vicki has lived in the GTA all her life.